The Management of Rajabhat Universities toward Internationalization

The Management of Rajabhat Universities toward Internationalization Prapaporn Boonplord The Important Background of the Problem Since the technological progress, free trade, and international investment have recently played important roles of stimulating to develop a country in the Information Age, the government of several countries realizes the importance of higher education. Then, they have increasingly encouraged students to get educated at schools and universities abroad for their broader perspective and in‐depth understanding of culture, custom, including multilingual communication ability and international business. According to the statistics of OECD, British Council, and IDP Education Australia, the overseas study shows the greater economic tendency and opportunity. In 2003, the number of university students studying abroad was approximately 2.12 million, a number which is projected to increase to 8 million by 2025. This would be roughly a three-fold increase over the next 20 years, so in Thailand, we are interested in developing and strengthening the potential and capacity of international university education service in terms of quality and quantity. It will help improve the potential of international education service to be readily liberalized with regard to General Agreement on Trade in Services (GATS) of World Trade Organization (WTO). In 2003, most member countries demanded the higher education to be the first product of the 2006 free‐trade opening which would lead to the high competition of international education business. And, according to Department of Export Promotion, Ministry of Commerce (2005), the information shows “the international education business, which has the high potential in Thailand, should be supported because it will possibly bring a great number of incomes into the country.” Therefore, this supporting will help and reinforce Thailand’s role of an educational center for sub‐regional and regional levels, including directly benefit the manufacturing sector of the entire country. And, especially the industry and core strategy service will be able to do an open business, and to network with the production department of other kinds of industry in the regional level and global market efficiently. Finally, the dimension of education will be internalized. Because GATS assigned the WTO member countries to gradually open so many service markets of each area including education with negotiating every 5 years that they can finally have the free service markets, those markets will eventually be guaranteed by adhering to the member countries’ obligations under GATS. Also, the owners’ overseas institutions, teachers, foreign lecturers, and students from each member country can be certain that the member countries will not definitely set their limitation for the service market opening that exceeds the obligations. Apart from the market opening under the framework of WTO, Department of Trade Negotiations in Thailand is still negotiating the market opening under the framework of ASEAN and FTA with some different countries, China, India, Australia, Bahrain, and Japan. Their negotiation is to ask these countries to open the market for Thailand while they are trying to negotiate and convince them that the market opening of Thailand will be very beneficial for most Thais. According to Matichon Newspaper (July 30, 2005), Association of Institutional Research and Education Development (AIRHED) President Dr. Wijit Srisa‐arn stated in the academic conference of AIRHED on research for national institutions that to build the capability of Thai education competition in era of change, the strategy and approach of Thai higher education reformation must have been set by producing and developing educated workers. Also, MD Charas Suwannawela, Chairman of the Thailand Research Fund stated at the same conference that opening the free education was inevitable because the education has provided many services as the products, such as quality assurance, examination, and etc. Thus, the free trade opening is not quite business, but international education and co-operation for developing graduates. Moreover, the current Thai government should necessarily launch non-compulsory education, such as Thai cooking school, music, dancing, boxing, language, arts and crafts, massage, and spa into the world market of education. Thai universities have redirected themselves to be ready for what is about to happen in Thai education because Office of the Higher Education Commission set the 15-year education plans No.1 (1990-2004) and No.2 (2000-2014) to develop the internalization of the Thai higher education and regional opening which lead to the rapid expansion of international curricula in the Thai universities. In addition, the education plans No. 7 (1992-1996), No. 8 (1997- 2001), and No. 9 (2002-2006) were set to maintain the internalization of Thai universities by supporting Thailand to be the educational center of ASEAN, determining the policy of developing Thai higher education and opening for Internalization-Regionalization, and building the competition capability of creating the long-term self-reliance learning society by the Thai wisdom approach (Office of the Higher Education Commission 1997, 2001, 2003). As mentioned earlier that the Internalization-Regionalization of Thai higher education, Office of the Higher Education Commission consequently sees its importance and focuses on enhancing the standard and performance of higher education institutions for the international standard level of academia and lesson plans to be able to educate foreign students with the standard quality. The policy of supporting Thailand to be the educational center of ASEAN in the 15-year education plan (1990-2004), No. 7, and No.8 was also set in the education plan No. 9 (2002-2006) with the standard. Apart from the Office of the Higher Education Commission’s support, the government has supported the international education by centralizing Thailand in ASEAN and offering the free trade of education in services regarding GATS. This leads to many more competitions of international education business in Thailand, and also increasingly raises the development level of Thailand’s capability in terms of higher education to the international level (Office of the Higher Education Commission 2001, 2004). Rajabhat Universities, where were formerly called Rajabhat Institutes, are universities for the regional development under the Office of the Higher Education Commission and the same university system in Thailand. The word “Rajabhat” which is part of the compound word “Rajabhat University” means “servant of the motherland or man of the King.” His Majesty King BHUMIBOL ADULYADEJ of Thailand graciously analyzed and bestowed this word, and also granted permission to use his Royal Emblem as the symbol of the institute, so all of the 41 Rajabhat universities are formed completely to educate and guide students to be able to save Thailand from power possession and ignorance. Due to this universities’ duty, the universities crucially focus on the education that truly contributes a great advantage and development to the country, that is, they must search for and apply a new idea and theory that follow his Royal Thought. His Royal words, which inspire the universities’ principle, are that the true purpose of education is to contribute the knowledge, thought, including healthy characteristic and mind to enable an educator to live their safe and peaceful life. Also, they will be able to practice as many of their good deeds for themselves and other people as they can. Thus, all of the people who get involved with education should focus on developing the education only with regard to this purpose (Office of Rajabhat Institutes Council 2002:12). To meet his Royal words, the Rajabhat universities formed the higher education by applying the universities’ main principle and the new theory to develop the region and country. This will strengthen and maintain the country’s intellect, and also use the advantages of natural resources and environment in the country with harmony and sustainability to lead to setting the important duties of the universities. Before undergoing the name change and gaining the Act of Rajabhat University since 2004, Rajabhat universities were previously rooted by the Acts of Teacher College and Rajabhat Institute. The Act of Teacher College was to form teacher colleges as research and academic institutes where aimed to educate and produce teachers with the Bachelor’s degree, to do a research, to support the profession and academic standard of teachers, lecturers, officials, and education administrator, to maintain culture, and to serve people academia in the society (Department of Teacher Education 1991:1). The Act of Rajabhat Institute was to form Rajabhat institutes as universities to develop the regions with the purposes of offering academia and advanced diploma. In addition, the universities aimed to do a research, serve people academia in the society, improve and provide technologies, maintain art and culture, produce teachers, and support the academic standard of teachers respectively (Division of Teacher Education 1997: 2). Currently, Rajabhat institutes changed into Rajabhat universities where have been administrated under the Act of Rajabhat University of the year 2004. The universities mainly aim to develop the regions where reinforce the country’s intellect, recover learning, praise the local wisdom, and create arts for the strong and long-last progress of people in the country. Moreover, they can participate in managing, maintaining, and utilizing the advantages of natural resources and environment with harmony and sustainability. As well, they purpose to educate people, encourage academia and advanced diploma, do teaching and a research, serve people academia in the society, improve and provide technologies, maintain art and culture, produce teachers, and support the teachers’ academic standard (the Act of Rajabhat University 2004: 2). To direct Rajabhat universities to be international universities not only sets the prudential vision and idea, but also the mission which is required to follow the Act of Rajabhat University of the year 2004. Consequently, Rajabhat universities must focus on the education management and production of graduates with the excellent knowledge and ability by using the education management methods, such as developing the curricula, and etc. They must also maintain art and culture by contributing knowledge and serving people art and culture in the society, and must simultaneously manage academia in services for the society. Furthermore, Rajabhat universities have the very vital missions that are to produce teachers and the academic standard of teachers and to develop all the methods of encouraging the teachers to publish their academic and creative researches, promoting their ethics and morals, and maintaining their venerability. Directing Rajabhat universities to be international universities without the prudential vision, mission, or any exact directions used for the purpose of strategy, development, and practical plans will cause the management problem and disruption, and uncontrollable graduate production. Hence, they must necessarily set how the management purpose can proceeded to reach the achievement. When they can set it clearly, the universities’ management will certainly become potential and successful. According to the study, if Rajabhat universities are successfully directed to be internalized in the future, they will eventually become the genuine university. Because the educational researchers are interested and curious that the Rajabhat President, Vice President, Dean, Associate Dean, and management team play such the important and great roles of directing the universities to reach the achievement, Legislative Department presently allows the Act of Rajabhat University of the year 2004 to become effective and to set the missions for Rajabhat universities. However, to succeed in directing Rajabhat universities raises some questions which are what they can do to reach the achievement, what the pattern they should have, and how they should manage their own resources, people, budget, and academic plan to be able to be successful. And, if the perspectives’ former successful knowledgeable people and executives at Rajabhat are studied, they will probably lead to thinking, analyzing, and developing the management of Rajabhat universities under the new laws that each Rajabhat can use to manage their own university to be internalized finally. Therefore, the purpose of this research is to present the effective methods of management which follow the good government management, and to succeed in the Rajabhat university management to continue the internalization steadily and sustainably. The important missions previously mentioned force Rajabhat universities to set the new direction of management which will lead the universities to the purpose planned, and provide a great number of advantages to the country as the Act of National Education of the year 1999 and the Act additionally corrected (No. 2) of the year 2002 states especially in the section 6 that Thais need to get improved and educated to be knowledgeable, ethical, and to be able to live in the society happily (Office of the Higher Education Commission 2002: 5). To be able to live in the country truly happily, we need to make people living only in a region happy. This is the very important mission of Rajabhat universities. The word “region” describes the characteristic of the society, especially the one at the regional level, villages, districts, provinces, or any parts of the country. Also, to be able to make people in the society or region happy needs the education management because it is one important factor that can make them in that place live together happily. Thus, the government realizes that the word “region” is important. They have to think if all regions in the country are progressive or developed, the country where is the national center will get developed too. Then, to be able to develop the country also needs to depend on an educational institute. From this viewpoint, the government changed the status of all 41 Rajabhat institutes in the entire country into universities because being a university in the region will present the close relationship to people in the region, and will develop that area through the way planned. Also the universities truly and deeply know about the condition, environment, and truth of that area. Therefore, that the government supports the education management by changing Rajabhat institutes of each province in all parts of the country into universities makes them see the flexibility which can be used to develop and support the local wisdom with the possibly high potential. To be able to make Rajabhat universities potential and meet the need and problem of the region really needs an administrator who can decide how they will manage the region to follow the policy of the Act of Education of the year 2004. And, to succeed in managing the Rajabhat universities with their planned purpose is to be able to manage them effectively and differently from Rajabhat institutes’ planned vision, mission, pointer, purpose, strategy, activity, and budget. That the vision of Rajabhat universities management is set under the Act of Rajabhat University of the year 2004 is the future picture of what way the universities will be directed to reach the highest achievement of being the universities for the region development. Somkieat Pongpaiboon (2003:1-2) mentioned that the characteristics of the universities for the region development consist of identity which is related to the management focusing on the importance of Rajabhat universities. Therefore, Rajabhat universities are directed along with the environment relation, that is, their characteristics are related with the community ‘s assistance, and based on the community’s trust. They are a problem center where searches for the local wisdom and continues on using it to solve the problem. And, they create the new knowledge themselves by selecting and screening the wisdom and science to solve the problem. Then, the importance leading to the success conforms to the good management. For example, Sirot Ponlap (2001:3-5) used it to be a guide of developing Suan Dusit Rajabhat institutes until he could reach the achievement. He mainly held the goal or purpose of the institute by setting the future scenario, vision, or look clearly. That is, he changed his attitude of considering the employees as the institute’s resources into as human beings. He changed the way to use an individual into team to manage the institute. He also changed the vertical management into the horizontal one. Previously, he had focused on an employer, but instead he changed to focus on the process by using information technology for the management. He had emphasized on the evaluation, but he changed to focus on the development. Likewise, he used to focus on efficiency, but he focused on effectiveness instead. As a result, this idea of management should be used to manage Rajabhat universities, and can make the management effective truly. And, if the executives of the universities have the clear future vision of the management, the management will certainly be successful and effective before the efficiency will happen. Finally, Rajabhat universities will be able to be international. To manage Rajabhat universities, apart from setting the clear future vision, needs to set the mission under the Act of Rajabhat University of the year 2004. In a conclusion, Rajabhat universities must aim to manage the education and educate the graduates to gain the knowledge, ability, and superiority by using the pattern of education management, such as the curriculum development, and etc. Rajabhat universities must maintain art and culture by contributing the knowledge to people in the society, and serving them art and culture. This should be committed along with the academic management in services for the society. The universities have the very crucial mission, such as producing teachers and the academic standard of teachers, and developing all the ways to encourage the teachers to publish their academic and creative work, to be ethical and moral, and to be able to behave themselves as venerable teachers. If Rajabhat universities are managed without any directions, visions, and set missions, and without any purposes set for strategy, development, and action plans, there will be the problematic management which will cause the disruption and uncontrollable graduate production. Thus, Rajabhat universities really need to set their own purpose, or to set how the management purpose can be successful. When the universities clearly set the purpose, the management will definitely result in the potential management of the universities, and lead to the universities’ goal to turn them into international universities finally. The strategy is the main principle of management because the idea from information news will lead to screening and setting the vision, mission, and purpose. This strategy is performed to develop the plan consecutively. If Rajabhat universities do not set the ideas for the strategy, development, and action plans, the management will not be able to be successful as they want. However, the management needs information news to be a chief information officer. And, the data integration needs to have a chief operation officer who can make a good decision of the management because they who manage these Rajabhat universities will report or file information news, management information, or action information to the top executives of the universities. The top executives have the power to make a decision to lead the universities to where they want. The reason that the executives can decide for the management themselves is the universities are the education institutes where are the corporation. Thus, we can say that managing Rajabhat universities under the Act of Rajabhat University of the year 2004 is the management process to meet the successful purpose, vision, mission, and strategy, development, and action plans. This follows all of the policies of the universities and the Act of National Education, including the Act of Rajabhat University. Therefore, setting the vision, mission, purpose, policy, and important principle is to make the management flexible, which is related with budgeting in terms of performance base budgeting that is beneficial to the management of Rajabhat universities very well.

The Management of Rajabhat Universities toward Internationalization

The Management of Rajabhat Universities toward Internationalization

Prapaporn Boonplord The Important Background of the Problem Since the technological progress, free trade, and international investment have recently played important roles of stimulating to develop a country in the Information Age, the government of several countries realizes the importance of higher education. Then, they have increasingly encouraged students to get educated at schools and universities abroad for their broader perspective and in‐depth understanding of culture, custom, including multilingual communication ability and international business. According to the statistics of OECD, British Council, and IDP Education Australia, the overseas study shows the greater economic tendency and opportunity. In 2003, the number of university students studying abroad was approximately 2.12 million, a number which is projected to increase to 8 million by 2025. This would be roughly a three-fold increase over the next 20 years, so in Thailand, we are interested in developing and strengthening the potential and capacity of international university education service in terms of quality and quantity. It will help improve the potential of international education service to be readily liberalized with regard to General Agreement on Trade in Services (GATS) of World Trade Organization (WTO). In 2003, most member countries demanded the higher education to be the first product of the 2006 free‐trade opening which would lead to the high competition of international education business. And, according to Department of Export Promotion, Ministry of Commerce (2005), the information shows “the international education business, which has the high potential in Thailand, should be supported because it will possibly bring a great number of incomes into the country.” Therefore, this supporting will help and reinforce Thailand’s role of an educational center for sub‐regional and regional levels, including directly benefit the manufacturing sector of the entire country. And, especially the industry and core strategy service will be able to do an open business, and to network with the production department of other kinds of industry in the regional level and global market efficiently. Finally, the dimension of education will be internalized. Because GATS assigned the WTO member countries to gradually open so many service markets of each area including education with negotiating every 5 years that they can finally have the free service markets, those markets will eventually be guaranteed by adhering to the member countries’ obligations under GATS. Also, the owners’ overseas institutions, teachers, foreign lecturers, and students from each member country can be certain that the member countries will not definitely set their limitation for the service market opening that exceeds the obligations. Apart from the market opening under the framework of WTO, Department of Trade Negotiations in Thailand is still negotiating the market opening under the framework of ASEAN and FTA with some different countries, China, India, Australia, Bahrain, and Japan. Their negotiation is to ask these countries to open the market for Thailand while they are trying to negotiate and convince them that the market opening of Thailand will be very beneficial for most Thais. According to Matichon Newspaper (July 30, 2005), Association of Institutional Research and Education Development (AIRHED) President Dr. Wijit Srisa‐arn stated in the academic conference of AIRHED on research for national institutions that to build the capability of Thai education competition in era of change, the strategy and approach of Thai higher education reformation must have been set by producing and developing educated workers. Also, MD Charas Suwannawela, Chairman of the Thailand Research Fund stated at the same conference that opening the free education was inevitable because the education has provided many services as the products, such as quality assurance, examination, and etc. Thus, the free trade opening is not quite business, but international education and co-operation for developing graduates. Moreover, the current Thai government should necessarily launch non-compulsory education, such as Thai cooking school, music, dancing, boxing, language, arts and crafts, massage, and spa into the world market of education. Thai universities have redirected themselves to be ready for what is about to happen in Thai education because Office of the Higher Education Commission set the 15-year education plans No.1 (1990-2004) and No.2 (2000-2014) to develop the internalization of the Thai higher education and regional opening which lead to the rapid expansion of international curricula in the Thai universities. In addition, the education plans No. 7 (1992-1996), No. 8 (1997- 2001), and No. 9 (2002-2006) were set to maintain the internalization of Thai universities by supporting Thailand to be the educational center of ASEAN, determining the policy of developing Thai higher education and opening for Internalization-Regionalization, and building the competition capability of creating the long-term self-reliance learning society by the Thai wisdom approach (Office of the Higher Education Commission 1997, 2001, 2003). As mentioned earlier that the Internalization-Regionalization of Thai higher education, Office of the Higher Education Commission consequently sees its importance and focuses on enhancing the standard and performance of higher education institutions for the international standard level of academia and lesson plans to be able to educate foreign students with the standard quality. The policy of supporting Thailand to be the educational center of ASEAN in the 15-year education plan (1990-2004), No. 7, and No.8 was also set in the education plan No. 9 (2002-2006) with the standard. Apart from the Office of the Higher Education Commission’s support, the government has supported the international education by centralizing Thailand in ASEAN and offering the free trade of education in services regarding GATS. This leads to many more competitions of international education business in Thailand, and also increasingly raises the development level of Thailand’s capability in terms of higher education to the international level (Office of the Higher Education Commission 2001, 2004). Rajabhat Universities, where were formerly called Rajabhat Institutes, are universities for the regional development under the Office of the Higher Education Commission and the same university system in Thailand. The word “Rajabhat” which is part of the compound word “Rajabhat University” means “servant of the motherland or man of the King.” His Majesty King BHUMIBOL ADULYADEJ of Thailand graciously analyzed and bestowed this word, and also granted permission to use his Royal Emblem as the symbol of the institute, so all of the 41 Rajabhat universities are formed completely to educate and guide students to be able to save Thailand from power possession and ignorance. Due to this universities’ duty, the universities crucially focus on the education that truly contributes a great advantage and development to the country, that is, they must search for and apply a new idea and theory that follow his Royal Thought. His Royal words, which inspire the universities’ principle, are that the true purpose of education is to contribute the knowledge, thought, including healthy characteristic and mind to enable an educator to live their safe and peaceful life. Also, they will be able to practice as many of their good deeds for themselves and other people as they can. Thus, all of the people who get involved with education should focus on developing the education only with regard to this purpose (Office of Rajabhat Institutes Council 2002:12). To meet his Royal words, the Rajabhat universities formed the higher education by applying the universities’ main principle and the new theory to develop the region and country. This will strengthen and maintain the country’s intellect, and also use the advantages of natural resources and environment in the country with harmony and sustainability to lead to setting the important duties of the universities. Before undergoing the name change and gaining the Act of Rajabhat University since 2004, Rajabhat universities were previously rooted by the Acts of Teacher College and Rajabhat Institute. The Act of Teacher College was to form teacher colleges as research and academic institutes where aimed to educate and produce teachers with the Bachelor’s degree, to do a research, to support the profession and academic standard of teachers, lecturers, officials, and education administrator, to maintain culture, and to serve people academia in the society (Department of Teacher Education 1991:1). The Act of Rajabhat Institute was to form Rajabhat institutes as universities to develop the regions with the purposes of offering academia and advanced diploma. In addition, the universities aimed to do a research, serve people academia in the society, improve and provide technologies, maintain art and culture, produce teachers, and support the academic standard of teachers respectively (Division of Teacher Education 1997: 2). Currently, Rajabhat institutes changed into Rajabhat universities where have been administrated under the Act of Rajabhat University of the year 2004. The universities mainly aim to develop the regions where reinforce the country’s intellect, recover learning, praise the local wisdom, and create arts for the strong and long-last progress of people in the country. Moreover, they can participate in managing, maintaining, and utilizing the advantages of natural resources and environment with harmony and sustainability. As well, they purpose to educate people, encourage academia and advanced diploma, do teaching and a research, serve people academia in the society, improve and provide technologies, maintain art and culture, produce teachers, and support the teachers’ academic standard (the Act of Rajabhat University 2004: 2). To direct Rajabhat universities to be international universities not only sets the prudential vision and idea, but also the mission which is required to follow the Act of Rajabhat University of the year 2004. Consequently, Rajabhat universities must focus on the education management and production of graduates with the excellent knowledge and ability by using the education management methods, such as developing the curricula, and etc. They must also maintain art and culture by contributing knowledge and serving people art and culture in the society, and must simultaneously manage academia in services for the society. Furthermore, Rajabhat universities have the very vital missions that are to produce teachers and the academic standard of teachers and to develop all the methods of encouraging the teachers to publish their academic and creative researches, promoting their ethics and morals, and maintaining their venerability. Directing Rajabhat universities to be international universities without the prudential vision, mission, or any exact directions used for the purpose of strategy, development, and practical plans will cause the management problem and disruption, and uncontrollable graduate production. Hence, they must necessarily set how the management purpose can proceeded to reach the achievement. When they can set it clearly, the universities’ management will certainly become potential and successful. According to the study, if Rajabhat universities are successfully directed to be internalized in the future, they will eventually become the genuine university. Because the educational researchers are interested and curious that the Rajabhat President, Vice President, Dean, Associate Dean, and management team play such the important and great roles of directing the universities to reach the achievement, Legislative Department presently allows the Act of Rajabhat University of the year 2004 to become effective and to set the missions for Rajabhat universities. However, to succeed in directing Rajabhat universities raises some questions which are what they can do to reach the achievement, what the pattern they should have, and how they should manage their own resources, people, budget, and academic plan to be able to be successful. And, if the perspectives’ former successful knowledgeable people and executives at Rajabhat are studied, they will probably lead to thinking, analyzing, and developing the management of Rajabhat universities under the new laws that each Rajabhat can use to manage their own university to be internalized finally. Therefore, the purpose of this research is to present the effective methods of management which follow the good government management, and to succeed in the Rajabhat university management to continue the internalization steadily and sustainably. The important missions previously mentioned force Rajabhat universities to set the new direction of management which will lead the universities to the purpose planned, and provide a great number of advantages to the country as the Act of National Education of the year 1999 and the Act additionally corrected (No. 2) of the year 2002 states especially in the section 6 that Thais need to get improved and educated to be knowledgeable, ethical, and to be able to live in the society happily (Office of the Higher Education Commission 2002: 5). To be able to live in the country truly happily, we need to make people living only in a region happy. This is the very important mission of Rajabhat universities. The word “region” describes the characteristic of the society, especially the one at the regional level, villages, districts, provinces, or any parts of the country. Also, to be able to make people in the society or region happy needs the education management because it is one important factor that can make them in that place live together happily. Thus, the government realizes that the word “region” is important. They have to think if all regions in the country are progressive or developed, the country where is the national center will get developed too. Then, to be able to develop the country also needs to depend on an educational institute. From this viewpoint, the government changed the status of all 41 Rajabhat institutes in the entire country into universities because being a university in the region will present the close relationship to people in the region, and will develop that area through the way planned. Also the universities truly and deeply know about the condition, environment, and truth of that area. Therefore, that the government supports the education management by changing Rajabhat institutes of each province in all parts of the country into universities makes them see the flexibility which can be used to develop and support the local wisdom with the possibly high potential. To be able to make Rajabhat universities potential and meet the need and problem of the region really needs an administrator who can decide how they will manage the region to follow the policy of the Act of Education of the year 2004. And, to succeed in managing the Rajabhat universities with their planned purpose is to be able to manage them effectively and differently from Rajabhat institutes’ planned vision, mission, pointer, purpose, strategy, activity, and budget. That the vision of Rajabhat universities management is set under the Act of Rajabhat University of the year 2004 is the future picture of what way the universities will be directed to reach the highest achievement of being the universities for the region development. Somkieat Pongpaiboon (2003:1-2) mentioned that the characteristics of the universities for the region development consist of identity which is related to the management focusing on the importance of Rajabhat universities. Therefore, Rajabhat universities are directed along with the environment relation, that is, their characteristics are related with the community ‘s assistance, and based on the community’s trust. They are a problem center where searches for the local wisdom and continues on using it to solve the problem. And, they create the new knowledge themselves by selecting and screening the wisdom and science to solve the problem. Then, the importance leading to the success conforms to the good management. For example, Sirot Ponlap (2001:3-5) used it to be a guide of developing Suan Dusit Rajabhat institutes until he could reach the achievement. He mainly held the goal or purpose of the institute by setting the future scenario, vision, or look clearly. That is, he changed his attitude of considering the employees as the institute’s resources into as human beings. He changed the way to use an individual into team to manage the institute. He also changed the vertical management into the horizontal one. Previously, he had focused on an employer, but instead he changed to focus on the process by using information technology for the management. He had emphasized on the evaluation, but he changed to focus on the development. Likewise, he used to focus on efficiency, but he focused on effectiveness instead. As a result, this idea of management should be used to manage Rajabhat universities, and can make the management effective truly. And, if the executives of the universities have the clear future vision of the management, the management will certainly be successful and effective before the efficiency will happen. Finally, Rajabhat universities will be able to be international. To manage Rajabhat universities, apart from setting the clear future vision, needs to set the mission under the Act of Rajabhat University of the year 2004. In a conclusion, Rajabhat universities must aim to manage the education and educate the graduates to gain the knowledge, ability, and superiority by using the pattern of education management, such as the curriculum development, and etc. Rajabhat universities must maintain art and culture by contributing the knowledge to people in the society, and serving them art and culture. This should be committed along with the academic management in services for the society. The universities have the very crucial mission, such as producing teachers and the academic standard of teachers, and developing all the ways to encourage the teachers to publish their academic and creative work, to be ethical and moral, and to be able to behave themselves as venerable teachers. If Rajabhat universities are managed without any directions, visions, and set missions, and without any purposes set for strategy, development, and action plans, there will be the problematic management which will cause the disruption and uncontrollable graduate production. Thus, Rajabhat universities really need to set their own purpose, or to set how the management purpose can be successful. When the universities clearly set the purpose, the management will definitely result in the potential management of the universities, and lead to the universities’ goal to turn them into international universities finally. The strategy is the main principle of management because the idea from information news will lead to screening and setting the vision, mission, and purpose. This strategy is performed to develop the plan consecutively. If Rajabhat universities do not set the ideas for the strategy, development, and action plans, the management will not be able to be successful as they want. However, the management needs information news to be a chief information officer. And, the data integration needs to have a chief operation officer who can make a good decision of the management because they who manage these Rajabhat universities will report or file information news, management information, or action information to the top executives of the universities. The top executives have the power to make a decision to lead the universities to where they want. The reason that the executives can decide for the management themselves is the universities are the education institutes where are the corporation. Thus, we can say that managing Rajabhat universities under the Act of Rajabhat University of the year 2004 is the management process to meet the successful purpose, vision, mission, and strategy, development, and action plans. This follows all of the policies of the universities and the Act of National Education, including the Act of Rajabhat University. Therefore, setting the vision, mission, purpose, policy, and important principle is to make the management flexible, which is related with budgeting in terms of performance base budgeting that is beneficial to the management of Rajabhat universities very well.